Today I’m going to show you guys the evolution of my media kit.
If you don’t already know, a Media Kit is like a CV or Resume for influencers. It shows my contact details, statistics and a list of brands I’ve previously worked with as well as example photos. This way a brand can easily decide whether they want to work with me or not.
My best friend Jess is a graphic designer so she offered to make my Media Kit, and also updates it for me every time I work with a new company.
It started off as one page, with a small bio description of myself with a couple of brands in the bottom left, some photos that I had taken for Quiz Clothing, and my statistics which were 15k+ impressions a week
I’d only worked with small brands that nobody had heard of and Quiz Clothing by this point. I was only just getting into the world of promoting and marketing on my social media’s but this definitely paved the way for more opportunities.
Every time I update my Media Kit I email it to brands that I have previously contacted, that way they can keep on top of what I’m doing and be reminded that I’m still happy to work with them.
I decided to shorten my bio to keep it interesting and added Anatomicals, Bubbleology, SkinnyCoffeeClub, Hotel Chocolate, Amoena and LootCrate to my media kit. I also updated my stats which were now 18k+ impressions a week.
Now that I had even more bigger and well known brands bagged, a lot more companies became interested in a very short space of time!
By his point I’d also attended a few events so had to make a new section for that, separate to the brands I had worked with.
A lot of people do their Media Kit’s in different ways. Many don’t add the logos of the brands, just the names, and many don’t have coloured or interesting backgrounds. Some even use charts or graphs to show their stats, but me and Jess decided that this was a more personal, eye catching and interesting design for brands to look at when deciding wether or not to work with me.
It’s has more brands than I ever imagined I’d work with, and I add new ones each month or so!
The PR teams are always insanely generous and friendly, and if you’re thinking of getting into the same business, I 100% recommend having a Media Kit to help you increase your chances!
Thank you for reading and I hope that this helped some of you or gave you ideas for your own media kits!
Best wishes ~ Becca x