Welcome back to my blog for my second Instagram related post.
This one is about promoting and influencing!
I have so many people asking for tips and advice on how to promote and in this post I will answer all the questions that i can… which is actually none.
Because promoting is something you can’t predict or rely on. Being an influencer isn’t easy and I can’t just give you a magic book with all of the answers or spells to make you an influencer.
I’ll try and explain it as well as I can but since everyone and their gran’s are trying to be influencers now, there’s a lot of competition and it’s forever getting harder to get into.
Brands want you for your followers and your photo themes, not for you. That’s just business.
Brands pay people (money or gifts) for them to post a photo of their products, so that as many people will see it as possible, to gain customers.
A big well-known brand with 100k followers and thousands of customers won’t want to pay someone with only 100 followers as not many people will see their photos and it won’t be of any use to the brand.
So an important thing to do first is to build up as many followers as possible and to have good photos that are consistent.
(I’ll upload a blog post on this some day soon!)
Everyone has to start somewhere. Unless you become an overnight sensation or gain 10k followers in the space of a few weeks, you can’t expect to jump straight into promoting for huge brands.
It’s okay to start off with small brands, but I would suggest avoiding companies that ask you to pay them first or for you to buy anything from their sites.
A good way to get started is to look for the hashtag #promotersearch and to enter competitions. There’s no guarantee that you’ll win or be accepted but it will be a good introduction into how to promote and what people look for in an influencer.
In my personal experience as my account has grown, most of the companies I promote for have reached out to me first and asked me to work with them. But it’s okay to email a brand to ask. You have nothing to lose by asking and it won’t do any harm to find out just incase.
You will be rejected a lot by 99% of the brands you contact, but that’s just how the business is.
The more brands you work with, the more brands will want to work with you.
A good way to show brands that you are worth working with is to create a Media Kit, which is essentially a CV but for promotional work.
You are not guaranteed money or payment at all!
Some brands may only pay you if you help them to make a certain number of sales, some will pay you money per photo, but most of the time they will pay you in free gifts from their store.
Also, if you are paid money or a gift, you should always make it clear when you post the photo online to follow the Transparency rules / guidelines, and to not mislead anyone.
You can do this by saying “this is a gifted item” “this is a sponsored post” “#ad” or “I’m collaborating with” etc etc.
You usually need to have good posts or at least a good camera! You’re trying to sell a product / brand so you have to make it seem appealing, even if it’s just a carrot. Make it seem like the best carrot you’ve ever had in your entire life.
Think about what kind of photo would make you want to buy something, and what would be a good way to advertise / market something. What’s cool currently and what grabs people’s attention that nobody’s done before?
I hope that this helped answer some of the questions you may have had.
Thank you for taking the time to read this blog post.
If you have any suggestions of what you’d like me to write about next please feel free to comment or to let me know!
Best wishes ~ Becca x